Longines highlights its new Mini DolceVita collection at an exclusive event.

November 2023 saw the new Mini Dolcevita watches from Longines take centre stage at an exclusive party in Glasshouse Seputeh, Kuala Lumpur. The event's Italian-themed setup perfectly captured the essence of the dolce vita, reminiscent of the idyllic lifestyle on Sicily's sun-drenched shores. Guests were whisked away into an enchanting Italian setting, brimming with romance and glamour. The atmosphere was a blend of soft and bright elements, creating a feeling akin to leisurely wandering through narrow Italian streets.

The highlight of the evening was the unveiling of Longines' new Mini DolceVita campaign film, starring Jennifer Lawrence, the brand's Ambassador of Elegance. The film portrays her skillfully navigating the dichotomy of day and night city life, encapsulating the Mini DolceVita's versatility. Her presence in various scenarios from bustling city streets by day to attending high-profile evening events, aligns seamlessly with the watch&rsquo;s dual appeal.
Guests had a chance to closely admire and explore the new collection which stands out as jewel watches, epitomizing understated luxury and timeless elegance. The event was attended by several notable personalities, including actor-singer Alvin Chong, who is a friend of Longines in Malaysia, singer-songwriter Daiyan Trisha, actresses Diana Danielle and Eyka Farhana, social media influencer Jestinna Kuan, and TV host Chrystina Ng.

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